In this episode of the Product Marketing Insider podcast, host Lawrence Chapman is joined by Holly Watson, Senior Product Marketing Manager at Amazon Web Services (AWS).
Holly is a seasoned practitioner with 12 years of experience in the product marketing field and in this episode, we explore a variety of discussion points, including:
- What the product marketing team looks like at AWS.
- Her product marketing highlight of 2022.
- The significant industry shifts she's observed in the last year.
- The traits of an effective product marketer.
- KPIs she uses to track team performance.
- How PMMs improve awareness amongst internal teams.
- How she thinks product marketing will evolve in 2023.
- Her biggest product marketing success story, to date?
