In this episode of Product Marketing Insider, Lawrence Chapman is joined by Harvey Lee, VP of Product Marketing at Product Marketing Alliance.

They discuss everything it means to successfully communicate the value of your product to your intended target audience.

A seasoned product marketer with experience working with a range of stellar companies most notably Microsoft during the launch of the Xbox video games console, Harvey gave his views on:

• How he perceives true product value.
• How companies can define their product’s value to their target market.
• The main challenges he's you’ve faced when trying to communicate product value, and the approaches he took to overcome such obstacles.
• How he and his previous teams demonstrated how products fulfilled customer needs, whilst differentiating themselves from market alternatives.
• The most common mistake he's seen from teams when they’re trying to communicate product value.
• His key piece of advice for conveying the value of products.
• The most innovative piece of marketing he's seen a company use to position a product and demonstrate its value.