In this episode of the Product Marketing Careers podcast, host Al Dea welcomes Alison Hayter, Director of Product Marketing at Loopio.

Alison has spent more than a decade in B2B marketing, primarily within high-growth SaaS companies. Recently, she's been leading and growing the product marketing team at Loopio, defining their Go-to-Market strategy and helping the team bring its vision to life.

In this episode, Alison discusses her respective product marketing career, focusing specifically on the role of cross-functional collaboration, and the role it plays in enhancing internal practices.