Does further education enhance product marketing careers? | Scott Shapiro, Director, and Head of Global Product Marketing at Secure Code Warrior

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Product Marketing Careers

Richard King

31 episodes

9 months ago

Al Dea, former Senior Product Marketing Manager at Salesforce, welcomes a string of product marketing professionals who share insights into their PMM journey, practical tips, and tactical career guidance on how to start and grow your product marketing career.

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Marketing

Business

Does further education enhance product marketing careers? | Scott Shapiro, Director, and Head of Global Product Marketing at Secure Code Warrior

Product Marketing Careers

34 minutes 37 seconds

3 years ago

Does further education enhance product marketing careers? | Scott Shapiro, Director, and Head of Global Product Marketing at Secure Code Warrior

In this episode of the Product Marketing Careers podcast, Al Dea welcomes Scott Shapiro, Director, and Head of Global Product Marketing at Secure Code Warrior.

Scott leads the PMM team at the company, and previously, he was a Principal Product Marketer at Qualtrics where he focused on Customer Success & Growth.

In this role, he brought together product marketing and marketing operations strategies to drive customer adoption, usage, and renewal.

Prior to joining Qualtrics as a private company, Scott worked at Microsoft for 5 years doing product and growth marketing for Office. He helped launch the first-ever version of Office for iOS and Android, the first integration between Microsoft and LinkedIn, and the redesign of OneNote.