How Susanna led the creation of an AI-certification product

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Product Marketing Breakdowns

Chirag Madhrani

7 episodes

4 days ago

Product Marketing Breakdowns gives a platform to top product marketers to bring examples of their work, share the insights they gained during the process, and explain why their approach was successful. The goal is to enable peer-to-peer learning, helping other product marketers learn directly from the creators, draw inspiration from their work, and apply it to their work today. The show is hosted by Chirag Madhrani, a Director of Product Marketing based in Toronto, Canada, and a Top Product Marketing Voice on LinkedIn.

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How Susanna led the creation of an AI-certification product

Product Marketing Breakdowns

30 minutes 35 seconds

1 year ago

How Susanna led the creation of an AI-certification product

In Episode 2, I invited my friend Susanna Bogardus (Principal PMM at Workday) to join me for a chat.

She brought a great example with her from her time working at 360Learning, where she led a massive company-wide project of building an AI-certification eCourse for their target audience - L&D (Learning & Development) Managers.

During our chat, we also spoke about:

Why AI without a strategy is like a solution without a problem
Why adoption of AI at the IC (individual contributor) level is still limited
How she uses the tool User Testing to to gather qualitative insights and conduct message testing

and a lot more!

Connect with Susanna: https://www.linkedin.com/in/snilssonj/

Follow me on LinkedIn: https://www.linkedin.com/in/chiragmadhrani/

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