In this inaugural episode, I invited my friend Sonduren F. (Senior Director of Product Marketing at Airbase) and we had a great chat about a bunch of topics.

What we covered:

1. The key traits he looks for in a successful PMMs
2. How he led Airbase's strategic pivot into upmarket from a product marketing POV
3. As a people leader, the role he plays in enabling his team to get quick Ws
4. How he and his team of PMMs use Asana, ChatGPT 4o, and Notion AI in their day-to-day

and a lot more!

Connect with Sonduren: Sonduren Fanarredha | LinkedIn

Follow me on LinkedIn: Chirag Madhrani | LinkedIn

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Chapters

00:00 Introduction and Discussion of Notion Document

03:39 Introduction to Product Marketing Breakdowns

06:18 Background and Journey into Product Marketing

08:16 Evolution of Product Marketing

13:49 Traits of a Successful Product Marketing Manager

21:24 Breakdown: Messaging and Positioning in an Upmarket Context

27:59 Collaboration and Testing in the Process

35:02 Continuous Testing and Iteration for Refining Messaging and Positioning

38:18 Competing Against the Status Quo and Alternatives

44:38 Effective Communication with Customers: Targeted Messaging and Reduced Distractions

47:30 Tailoring the Customer Journey to User Personas and Frequency of Use

56:19 The Strategic Role of Product Marketing in Driving Business Growth