How Natalie Launched an AI Storyboard That Drives Trials

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Product Marketing Breakdowns

Chirag Madhrani

7 episodes

4 days ago

Product Marketing Breakdowns gives a platform to top product marketers to bring examples of their work, share the insights they gained during the process, and explain why their approach was successful. The goal is to enable peer-to-peer learning, helping other product marketers learn directly from the creators, draw inspiration from their work, and apply it to their work today. The show is hosted by Chirag Madhrani, a Director of Product Marketing based in Toronto, Canada, and a Top Product Marketing Voice on LinkedIn.

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How Natalie Launched an AI Storyboard That Drives Trials

Product Marketing Breakdowns

33 minutes 19 seconds

5 months ago

How Natalie Launched an AI Storyboard That Drives Trials

In this episode, I’m joined by Natalie Marcotullio, Head of Growth & Product Marketing at Navattic — and one of the most recognizable voices in the world of interactive demos.Natalie breaks down the launch of Navattic’s AI Storyboard Generator — a tool designed to solve one of the biggest pain points for demo builders: how to outline a product story that actually converts.We also dig into:- The messy transition from sales-led to PLG- How product marketing and growth can work better together- Real data from their “Buyer First” report (with a fun cameo from me)- And the underrated tool she’s using to sharpen messagingIf you’re launching a self-serve motion, working at a PLG startup, or just tired of guessing at demo copy, this one’s worth your time.---What We Cover:- Why Navattic moved from sales-led to product-led- How the AI Storyboard Generator was built and launched- The importance of buyer-first content and transparency- Lessons from their annual “Buyer First” report- Tools Natalie swears by (including GetWhys)- Her take on the future of product marketing in a PLG world---Chapters:00:00 Natalie’s Journey into Product Marketing03:07 Moving from Growth to Product Marketing05:24 How Growth & PMM Align on Customer Experience08:30 Lessons from Going PLG at Navattic10:55 The Launch of the AI Storyboard Generator14:54 CTA Strategy Inside Interactive Demos15:59 Using the Tool to Drive Free Trials18:11 Report Breakdown: “Buyer First” Trends in 202521:13 The Ongoing Debate on Pricing Pages22:21 Tool Talk: GetWhys for Better Messaging26:06 Why Founding Stories Still Matter28:38 Behind the Scenes: A/B Testing Launch at Navattic30:53 Final Thoughts on PMM’s Role in the Future---Links Mentioned:- Navattic’s AI Storyboard Generator: https://www.navattic.com/storyboard- Buyer First Report: https://www.navattic.com/buyer-first-report- GetWhys: https://www.getwhys.com---Follow Natalie: https://www.linkedin.com/in/nataliemarcotullio---#ProductMarketing #InteractiveDemos #PLG #GoToMarket #PMM #ProductLaunch #B2BSaaS #GrowthMarketing #Navattic #NatalieMarcotullio #Podcast