How Jason runs launches without a full PMM team

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Product Marketing Breakdowns

Chirag Madhrani

7 episodes

4 days ago

Product Marketing Breakdowns gives a platform to top product marketers to bring examples of their work, share the insights they gained during the process, and explain why their approach was successful. The goal is to enable peer-to-peer learning, helping other product marketers learn directly from the creators, draw inspiration from their work, and apply it to their work today. The show is hosted by Chirag Madhrani, a Director of Product Marketing based in Toronto, Canada, and a Top Product Marketing Voice on LinkedIn.

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How Jason runs launches without a full PMM team

Product Marketing Breakdowns

45 minutes 45 seconds

5 months ago

How Jason runs launches without a full PMM team

In this episode, I sit down with Jason Oakley — founder of Productive PMM and the PMM Files newsletter — to break down how he’s helping solo product marketers stay focused, launch better, and build real structure without the chaos.Jason shares the exact playbooks and templates he’s used (and now teaches) to help founding PMMs prioritize launches, manage stakeholder alignment, and move fast without burning out.We also talk about his own shift from in-house PMM to creator, coach, and agency founder — and what he's learned along the way.If you're a solo PMM or the first product marketer at your company, this one’s for you.What We Cover:- Why the founding PMM role isn’t going away- How to tier your launches (P1–P4) with product- Jason’s go-to launch templates and tools- Building Productive PMM, DemoDash, and the PMM Files- What the future looks like for solo product marketersMentioned in the Episode:- Productive PMM - https://productivepmm.com- PMM Files Newsletter - https://productivepmm.com/newsletter- DemoDash - https://demodash.coGet in touch with Jason: https://www.linkedin.com/in/oakleyjason/