How Cris used April Dunford's book to build her own sales deck

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/e9/32/2e/e9322ebf-b91a-3e06-6eae-b45b31311270/mza_11326365891780200287.jpg/600x600bb.jpg

Product Marketing Breakdowns

Chirag Madhrani

7 episodes

3 days ago

Product Marketing Breakdowns gives a platform to top product marketers to bring examples of their work, share the insights they gained during the process, and explain why their approach was successful. The goal is to enable peer-to-peer learning, helping other product marketers learn directly from the creators, draw inspiration from their work, and apply it to their work today. The show is hosted by Chirag Madhrani, a Director of Product Marketing based in Toronto, Canada, and a Top Product Marketing Voice on LinkedIn.

Marketing

Business

RSS

All content for Product Marketing Breakdowns is the property of Chirag Madhrani and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/39880834/39880834-1729821840418-1b7851e7d16dd.jpg

How Cris used April Dunford's book to build her own sales deck

Product Marketing Breakdowns

1 hour 8 minutes 32 seconds

1 year ago

How Cris used April Dunford's book to build her own sales deck

Thank you to everyone for their incredible support for Episodes 1, 2, and 3 so far!

In Episode 4, I invited my good friend Cris Thome (Global Head of Product Marketing at Uberall) to join me for a chat and to walk us through how she used April Dunford's framework from April's latest book (Sales Pitch) to build her own sales deck at Uberall.

Cris & I deep-dived into her step-by-process and also covered other topics like:

How Cris streamlined Uberall's user onboarding flow based on customer usage data
How she defined what the Aha moment is for their customers using Uberall
How Cris uses Storylane to build out interactive demos for use across multiple channels

Connect with Cris: https://www.linkedin.com/in/cris-thome/

Follow me on LinkedIn: https://www.linkedin.com/in/chiragmadhrani/

Do you know of any product marketers who could benefit from this episode? Share it with them!

Show your support by subscribing to this podcast and staying updated when I drop new episodes.