The Missing Link Between Great Products and Great Sales, with Heather Inocencio

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Product: Knowledge

Graphos Inc.

39 episodes

1 month ago

Want to launch your product with confidence and avoid costly mistakes? Product: Knowledge brings you behind-the-scenes conversations with successful entrepreneurs, bestselling authors, and product marketing experts who share their hard-won insights and practical strategies. Each episode dives deep into the real challenges of bringing products to market — from pricing and positioning to building customer loyalty and breaking into new markets. Host Laurier Mandin, founder of Graphos Product and author of "I Need That: Creating and Marketing Products People Are Compelled to Buy", draws on 30+ years of product launch expertise to extract actionable advice you can apply to your business today. Whether you're: An entrepreneur preparing to launch your first product A CMO looking to optimize your go-to-market strategy A product leader expanding into new markets Or simply fascinated by what makes some products soar while others flop You'll discover proven frameworks, real-world case studies, and expert perspectives on: • Product validation and market research • Pricing strategies that maximize long-term profit • Building memorable brands that connect with customers • Converting browsers into loyal buyers • Scaling your product business efficiently No fluff, no generic advice — just candid conversations and battle-tested strategies from people who've been in your shoes and succeeded. Join Laurier every episode for insights that will help you transform your product from idea to market success. Available wherever you get your podcasts and now on YouTube.

All content for Product: Knowledge is the property of Graphos Inc. and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

The Missing Link Between Great Products and Great Sales, with Heather Inocencio

Product: Knowledge

43 minutes

4 months ago

The Missing Link Between Great Products and Great Sales, with Heather Inocencio

Building great products is only half the battle—the other half is building them with marketing success baked in from Day One. Too many product teams operate in isolation, creating features customers don't understand or positioning that marketing can't sell.

Heather Inocencio has cracked the code on building product teams that inherently understand marketing needs. With over 30 years of product experience, she's transformed organizations at companies like The RealReal (driving revenues from $100M to $400M leading to a $1.6B IPO) and Haute Look (scaling to 4M members and a $270M Nordstrom acquisition). Now founder of The Product Consult, she helps brands bridge the critical gap between product development and market success through embedded, hands-on product management that levels up entire organizations.

Episode Highlights:

Heather's journey from MCI Telecommunications to fractional CPO work (01:52)
Why product management was misunderstood in the early 90s and the "German to French" translation role (02:30)
The shift from enterprise to high-growth startups and common optimization gaps (03:45)
How The Product Consult's embedded approach differs from traditional consulting (09:16)
The three-part engagement process: assessment, integration, and successful exit (09:16)
Identifying the right clients: transformation needs vs. just "butts in seats" (10:30)
Building product-marketing integration from acquisition through engagement (19:15)
Overcoming sales team resistance and breaking down departmental silos (23:16)
The critical role of aligned success metrics across all departments (24:19)
Product manager-company fit: matching disposition and communication styles (32:11)
The relief factor: making work easier, not harder, through optimization (36:56)
One action product leaders can take tomorrow: individual team assessment (36:56)

The Product Consult: theproductconsult.com

Graphos Product: GraphosProduct.com
Buy "I Need That" and get Laurier's daily Need Feed emails: LMandin.com