Want to launch your product with confidence and avoid costly mistakes? Product: Knowledge brings you behind-the-scenes conversations with successful entrepreneurs, bestselling authors, and product marketing experts who share their hard-won insights and practical strategies.
Each episode dives deep into the real challenges of bringing products to market — from pricing and positioning to building customer loyalty and breaking into new markets. Host Laurier Mandin, founder of Graphos Product and author of "I Need That: Creating and Marketing Products People Are Compelled to Buy", draws on 30+ years of product launch expertise to extract actionable advice you can apply to your business today.
Whether you're:
An entrepreneur preparing to launch your first product
A CMO looking to optimize your go-to-market strategy
A product leader expanding into new markets
Or simply fascinated by what makes some products soar while others flop
You'll discover proven frameworks, real-world case studies, and expert perspectives on:
• Product validation and market research
• Pricing strategies that maximize long-term profit
• Building memorable brands that connect with customers
• Converting browsers into loyal buyers
• Scaling your product business efficiently
No fluff, no generic advice — just candid conversations and battle-tested strategies from people who've been in your shoes and succeeded.
Join Laurier every episode for insights that will help you transform your product from idea to market success. Available wherever you get your podcasts and now on YouTube.
All content for Product: Knowledge is the property of Graphos Inc. and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Want to launch your product with confidence and avoid costly mistakes? Product: Knowledge brings you behind-the-scenes conversations with successful entrepreneurs, bestselling authors, and product marketing experts who share their hard-won insights and practical strategies.
Each episode dives deep into the real challenges of bringing products to market — from pricing and positioning to building customer loyalty and breaking into new markets. Host Laurier Mandin, founder of Graphos Product and author of "I Need That: Creating and Marketing Products People Are Compelled to Buy", draws on 30+ years of product launch expertise to extract actionable advice you can apply to your business today.
Whether you're:
An entrepreneur preparing to launch your first product
A CMO looking to optimize your go-to-market strategy
A product leader expanding into new markets
Or simply fascinated by what makes some products soar while others flop
You'll discover proven frameworks, real-world case studies, and expert perspectives on:
• Product validation and market research
• Pricing strategies that maximize long-term profit
• Building memorable brands that connect with customers
• Converting browsers into loyal buyers
• Scaling your product business efficiently
No fluff, no generic advice — just candid conversations and battle-tested strategies from people who've been in your shoes and succeeded.
Join Laurier every episode for insights that will help you transform your product from idea to market success. Available wherever you get your podcasts and now on YouTube.
Pricing Your Product for Sales and Growth, with Ajit Ghuman
Product: Knowledge
25 minutes
4 years ago
Pricing Your Product for Sales and Growth, with Ajit Ghuman
Ajit Ghuman joins Laurier Mandin to talk about his new book, “Price to Scale,” and how it can help a product team to implement complete, end-to-end product pricing in just 30 days. Ajit has led the development and commercialization of enterprise SaaS products like Medallia, Helpshift, and Feedzai, and helped those brands develop pricing models, differentiate their products and grow their businesses. He's the head of product marketing at Narvar, a customer engagement platform that helps brands like Yeti, Levi's and Dyson drive long-term customer loyalty by unifying shipping and returns. He joins Graphos Product Principal Laurier Mandin to offer advice to listeners challenged with setting or resetting product pricing in order to profitably scale their business.
Product: Knowledge
Want to launch your product with confidence and avoid costly mistakes? Product: Knowledge brings you behind-the-scenes conversations with successful entrepreneurs, bestselling authors, and product marketing experts who share their hard-won insights and practical strategies.
Each episode dives deep into the real challenges of bringing products to market — from pricing and positioning to building customer loyalty and breaking into new markets. Host Laurier Mandin, founder of Graphos Product and author of "I Need That: Creating and Marketing Products People Are Compelled to Buy", draws on 30+ years of product launch expertise to extract actionable advice you can apply to your business today.
Whether you're:
An entrepreneur preparing to launch your first product
A CMO looking to optimize your go-to-market strategy
A product leader expanding into new markets
Or simply fascinated by what makes some products soar while others flop
You'll discover proven frameworks, real-world case studies, and expert perspectives on:
• Product validation and market research
• Pricing strategies that maximize long-term profit
• Building memorable brands that connect with customers
• Converting browsers into loyal buyers
• Scaling your product business efficiently
No fluff, no generic advice — just candid conversations and battle-tested strategies from people who've been in your shoes and succeeded.
Join Laurier every episode for insights that will help you transform your product from idea to market success. Available wherever you get your podcasts and now on YouTube.
