Want to launch your product with confidence and avoid costly mistakes? Product: Knowledge brings you behind-the-scenes conversations with successful entrepreneurs, bestselling authors, and product marketing experts who share their hard-won insights and practical strategies.
Each episode dives deep into the real challenges of bringing products to market — from pricing and positioning to building customer loyalty and breaking into new markets. Host Laurier Mandin, founder of Graphos Product and author of "I Need That: Creating and Marketing Products People Are Compelled to Buy", draws on 30+ years of product launch expertise to extract actionable advice you can apply to your business today.
Whether you're:
An entrepreneur preparing to launch your first product
A CMO looking to optimize your go-to-market strategy
A product leader expanding into new markets
Or simply fascinated by what makes some products soar while others flop
You'll discover proven frameworks, real-world case studies, and expert perspectives on:
• Product validation and market research
• Pricing strategies that maximize long-term profit
• Building memorable brands that connect with customers
• Converting browsers into loyal buyers
• Scaling your product business efficiently
No fluff, no generic advice — just candid conversations and battle-tested strategies from people who've been in your shoes and succeeded.
Join Laurier every episode for insights that will help you transform your product from idea to market success. Available wherever you get your podcasts and now on YouTube.
All content for Product: Knowledge is the property of Graphos Inc. and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Want to launch your product with confidence and avoid costly mistakes? Product: Knowledge brings you behind-the-scenes conversations with successful entrepreneurs, bestselling authors, and product marketing experts who share their hard-won insights and practical strategies.
Each episode dives deep into the real challenges of bringing products to market — from pricing and positioning to building customer loyalty and breaking into new markets. Host Laurier Mandin, founder of Graphos Product and author of "I Need That: Creating and Marketing Products People Are Compelled to Buy", draws on 30+ years of product launch expertise to extract actionable advice you can apply to your business today.
Whether you're:
An entrepreneur preparing to launch your first product
A CMO looking to optimize your go-to-market strategy
A product leader expanding into new markets
Or simply fascinated by what makes some products soar while others flop
You'll discover proven frameworks, real-world case studies, and expert perspectives on:
• Product validation and market research
• Pricing strategies that maximize long-term profit
• Building memorable brands that connect with customers
• Converting browsers into loyal buyers
• Scaling your product business efficiently
No fluff, no generic advice — just candid conversations and battle-tested strategies from people who've been in your shoes and succeeded.
Join Laurier every episode for insights that will help you transform your product from idea to market success. Available wherever you get your podcasts and now on YouTube.
Pricing a Product for Long-Term Profit, with Dan Balcauski
Product: Knowledge
32 minutes
3 years ago
Pricing a Product for Long-Term Profit, with Dan Balcauski
Nearly all product companies grapple with pricing. What model is the best fit? How do you maximize the market value for a novel product without losing customers when it comes time to pay? Dan Balcauski helps high volume SaaS companies assess pricing practices and optimize pricing and packaging, guiding his clients to make the most impactful pricing decisions and communicate value convincingly to decision makers.
Product: Knowledge
Want to launch your product with confidence and avoid costly mistakes? Product: Knowledge brings you behind-the-scenes conversations with successful entrepreneurs, bestselling authors, and product marketing experts who share their hard-won insights and practical strategies.
Each episode dives deep into the real challenges of bringing products to market — from pricing and positioning to building customer loyalty and breaking into new markets. Host Laurier Mandin, founder of Graphos Product and author of "I Need That: Creating and Marketing Products People Are Compelled to Buy", draws on 30+ years of product launch expertise to extract actionable advice you can apply to your business today.
Whether you're:
An entrepreneur preparing to launch your first product
A CMO looking to optimize your go-to-market strategy
A product leader expanding into new markets
Or simply fascinated by what makes some products soar while others flop
You'll discover proven frameworks, real-world case studies, and expert perspectives on:
• Product validation and market research
• Pricing strategies that maximize long-term profit
• Building memorable brands that connect with customers
• Converting browsers into loyal buyers
• Scaling your product business efficiently
No fluff, no generic advice — just candid conversations and battle-tested strategies from people who've been in your shoes and succeeded.
Join Laurier every episode for insights that will help you transform your product from idea to market success. Available wherever you get your podcasts and now on YouTube.
