Want to launch your product with confidence and avoid costly mistakes? Product: Knowledge brings you behind-the-scenes conversations with successful entrepreneurs, bestselling authors, and product marketing experts who share their hard-won insights and practical strategies.
Each episode dives deep into the real challenges of bringing products to market — from pricing and positioning to building customer loyalty and breaking into new markets. Host Laurier Mandin, founder of Graphos Product and author of "I Need That: Creating and Marketing Products People Are Compelled to Buy", draws on 30+ years of product launch expertise to extract actionable advice you can apply to your business today.
Whether you're:
An entrepreneur preparing to launch your first product
A CMO looking to optimize your go-to-market strategy
A product leader expanding into new markets
Or simply fascinated by what makes some products soar while others flop
You'll discover proven frameworks, real-world case studies, and expert perspectives on:
• Product validation and market research
• Pricing strategies that maximize long-term profit
• Building memorable brands that connect with customers
• Converting browsers into loyal buyers
• Scaling your product business efficiently
No fluff, no generic advice — just candid conversations and battle-tested strategies from people who've been in your shoes and succeeded.
Join Laurier every episode for insights that will help you transform your product from idea to market success. Available wherever you get your podcasts and now on YouTube.
All content for Product: Knowledge is the property of Graphos Inc. and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Want to launch your product with confidence and avoid costly mistakes? Product: Knowledge brings you behind-the-scenes conversations with successful entrepreneurs, bestselling authors, and product marketing experts who share their hard-won insights and practical strategies.
Each episode dives deep into the real challenges of bringing products to market — from pricing and positioning to building customer loyalty and breaking into new markets. Host Laurier Mandin, founder of Graphos Product and author of "I Need That: Creating and Marketing Products People Are Compelled to Buy", draws on 30+ years of product launch expertise to extract actionable advice you can apply to your business today.
Whether you're:
An entrepreneur preparing to launch your first product
A CMO looking to optimize your go-to-market strategy
A product leader expanding into new markets
Or simply fascinated by what makes some products soar while others flop
You'll discover proven frameworks, real-world case studies, and expert perspectives on:
• Product validation and market research
• Pricing strategies that maximize long-term profit
• Building memorable brands that connect with customers
• Converting browsers into loyal buyers
• Scaling your product business efficiently
No fluff, no generic advice — just candid conversations and battle-tested strategies from people who've been in your shoes and succeeded.
Join Laurier every episode for insights that will help you transform your product from idea to market success. Available wherever you get your podcasts and now on YouTube.
Positioning an Innovative New Product While Minimizing Risk with April Dunford
Product: Knowledge
36 minutes
5 years ago
Positioning an Innovative New Product While Minimizing Risk with April Dunford
You can’t scale without getting your product positioning right. But what about new and innovative products, where best-fit customers and user data don't even exist yet? How do you perfect positioning before chancing everything on a massive launch?
In this episode, positioning expert and "Obviously Awesome" author April Dunford shares her proven methodology to nail product positioning and explains the challenges she has with product-market fit as perceived by most product businesses. It’s required listening for anyone marketing a product, whether digital or physical.
Product: Knowledge
Want to launch your product with confidence and avoid costly mistakes? Product: Knowledge brings you behind-the-scenes conversations with successful entrepreneurs, bestselling authors, and product marketing experts who share their hard-won insights and practical strategies.
Each episode dives deep into the real challenges of bringing products to market — from pricing and positioning to building customer loyalty and breaking into new markets. Host Laurier Mandin, founder of Graphos Product and author of "I Need That: Creating and Marketing Products People Are Compelled to Buy", draws on 30+ years of product launch expertise to extract actionable advice you can apply to your business today.
Whether you're:
An entrepreneur preparing to launch your first product
A CMO looking to optimize your go-to-market strategy
A product leader expanding into new markets
Or simply fascinated by what makes some products soar while others flop
You'll discover proven frameworks, real-world case studies, and expert perspectives on:
• Product validation and market research
• Pricing strategies that maximize long-term profit
• Building memorable brands that connect with customers
• Converting browsers into loyal buyers
• Scaling your product business efficiently
No fluff, no generic advice — just candid conversations and battle-tested strategies from people who've been in your shoes and succeeded.
Join Laurier every episode for insights that will help you transform your product from idea to market success. Available wherever you get your podcasts and now on YouTube.
