Product leaders guide decisions around what should be built. They are interpreters that make sense of what’s happening as their organizations evolve rapidly. Product leaders balance business priorities, customer demands, and competitive pressures. Both strategic and tactical, this highly visible discipline is emerging as one that can be very difficult to execute well in the healthcare space.
The floodgates of funding, digitization, and internet-enabled competition are open. Businesses that build the best product the fastest will see outsized returns.
Join the conversation about how healthcare product managers, designers, researchers and other stakeholders can add meaningful value to their teams. Learn how the best product leaders optimize decision quality for entire organizations, increase development velocity, and navigate the unique constraints and opportunities in healthcare.
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Product leaders guide decisions around what should be built. They are interpreters that make sense of what’s happening as their organizations evolve rapidly. Product leaders balance business priorities, customer demands, and competitive pressures. Both strategic and tactical, this highly visible discipline is emerging as one that can be very difficult to execute well in the healthcare space.
The floodgates of funding, digitization, and internet-enabled competition are open. Businesses that build the best product the fastest will see outsized returns.
Join the conversation about how healthcare product managers, designers, researchers and other stakeholders can add meaningful value to their teams. Learn how the best product leaders optimize decision quality for entire organizations, increase development velocity, and navigate the unique constraints and opportunities in healthcare.
Transforming Health Tech Go-to-Market: How Bonfire Analytics Drives Sales Efficiency
Product in Healthtech
34 minutes 21 seconds
5 months ago
Transforming Health Tech Go-to-Market: How Bonfire Analytics Drives Sales Efficiency
Jaya Pokuri and Vinay Nagaraj, co-founders of Bonfire Analytics, discuss building their healthcare data analytics platform that helps health tech companies execute smarter go-to-market strategies.
They share their pivot from a healthcare contact database to an analytics platform after discovering customers needed strategic insights more than contact information. The conversation covers their approach to processing complex healthcare data. From prescription claims to social determinants of health, and how they help companies move beyond volume-driven targeting.
Key discussion points include their Point Designs case study showing 3x sales gains, their GLP-1 market analysis methodology, and the challenges of navigating healthcare policy uncertainties while building in a volatile regulatory environment.
Product in Healthtech
Product leaders guide decisions around what should be built. They are interpreters that make sense of what’s happening as their organizations evolve rapidly. Product leaders balance business priorities, customer demands, and competitive pressures. Both strategic and tactical, this highly visible discipline is emerging as one that can be very difficult to execute well in the healthcare space.
The floodgates of funding, digitization, and internet-enabled competition are open. Businesses that build the best product the fastest will see outsized returns.
Join the conversation about how healthcare product managers, designers, researchers and other stakeholders can add meaningful value to their teams. Learn how the best product leaders optimize decision quality for entire organizations, increase development velocity, and navigate the unique constraints and opportunities in healthcare.
