4: How to Make Customers Feel Special Without Going Broke

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Product Growth Lab

Andrew George

22 episodes

5 days ago

Welcome to the Product Growth Lab podcast, the show that takes an experimental approach to growing your e-commerce business for those of us who are tired of hearing that’s there’s only one to do things and the one size fits all strategies and want to find out what’s working for real business owners. Hosted by Andrew George, award-winning e-commerce business owner, omnichannel e-commerce marketing expert and podcast host. Each week I’ll look at simple, actionable strategies that you can actually implement in your business without overwhelm, massive investments or a large team. Plus, we’ll be speaking to the people who’ve done it themselves, real business owners who have tried and tested strategies and seen the results, and I'll be sharing some of my favourite people to listen to with important lessons to share. So, if you’re ready to start your next business experiment, be sure to subscribe and start listening

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Business

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Marketing

Business

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4: How to Make Customers Feel Special Without Going Broke

Product Growth Lab

25 minutes 10 seconds

11 months ago

4: How to Make Customers Feel Special Without Going Broke

Creating Memorable Customer Experiences on a Budget

In this episode of the Product Growth Lab Podcast, hosts Andrew George and Melissa Pikul delve into strategies for crafting memorable customer experiences without breaking the bank. They emphasize the importance of repeat business over acquiring new customers, sharing real-life examples and cost-effective methods such as upgrading packaging, order inserts, personalized customer service, follow-up email sequences, and loyalty programs. Practical tips and advice abound, offering listeners actionable steps to enhance their brand's customer experience and boost customer loyalty.

Resources Mentioned:

Facebook Group

Flash Sale in a Snap Workbook

00:00 Welcome to the Product Growth Lab Podcast

00:33 Creating Memorable Customer Experiences on a Budget

02:26 Enhancing Packaging to Delight Customers

07:07 Adding Personal Touches with Order Inserts

10:44 Effective Email Sequences for Customer Engagement

15:23 Affordable Customer Service Upgrades

19:30 Encouraging Repeat Business with Loyalty Programs

24:47 Conclusion and Final Thoughts

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