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Product Growth Lab

Andrew George

22 episodes

6 days ago

Welcome to the Product Growth Lab podcast, the show that takes an experimental approach to growing your e-commerce business for those of us who are tired of hearing that’s there’s only one to do things and the one size fits all strategies and want to find out what’s working for real business owners. Hosted by Andrew George, award-winning e-commerce business owner, omnichannel e-commerce marketing expert and podcast host. Each week I’ll look at simple, actionable strategies that you can actually implement in your business without overwhelm, massive investments or a large team. Plus, we’ll be speaking to the people who’ve done it themselves, real business owners who have tried and tested strategies and seen the results, and I'll be sharing some of my favourite people to listen to with important lessons to share. So, if you’re ready to start your next business experiment, be sure to subscribe and start listening

Marketing

Business

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Marketing

Business

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21: Beating The Summer Sales Slump (or taking a rest?)

Product Growth Lab

21 minutes 16 seconds

3 months ago

21: Beating The Summer Sales Slump (or taking a rest?)

In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul discuss the common phenomenon of the summer slowdown in sales for product-based businesses. They explore strategies for utilizing this slower period effectively, including resting, recalibrating, and preparing for the upcoming Q4. The hosts emphasize the importance of strategic planning, product management, and lead generation to maximize sales opportunities during the summer and into the holiday season. They encourage listeners to take advantage of the downtime to enhance their backend processes and prepare for future sales.

Resources Mentioned:

Facebook Group

Flash Sale in a Snap Workbook

Membership Waitlist

Takeaways

Summer slowdown is a common experience for many businesses.
It's okay to take a break and recharge during slow periods.
Strategic planning for Q4 should start now, including Halloween and Christmas collections.
Invest time in improving your backend processes, like email automation.
Check and update your product listings and stock regularly.
Lead generation is crucial during slow sales periods.
You can still make sales in the summer with the right strategies.
Planning for Black Friday should be intentional and early.
Utilize the summer to clean up and organize your business assets.
Don't panic; use this time to prepare for the busy season.

Chapters

00:00 Navigating the Summer Slowdown

11:55 Strategic Planning for Q4

19:35 Building Your Audience and Sales Strategy