2: The 10 Common Mistakes New Store Owners Make (and How to Avoid Them)

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Product Growth Lab

Andrew George

22 episodes

6 days ago

Welcome to the Product Growth Lab podcast, the show that takes an experimental approach to growing your e-commerce business for those of us who are tired of hearing that’s there’s only one to do things and the one size fits all strategies and want to find out what’s working for real business owners. Hosted by Andrew George, award-winning e-commerce business owner, omnichannel e-commerce marketing expert and podcast host. Each week I’ll look at simple, actionable strategies that you can actually implement in your business without overwhelm, massive investments or a large team. Plus, we’ll be speaking to the people who’ve done it themselves, real business owners who have tried and tested strategies and seen the results, and I'll be sharing some of my favourite people to listen to with important lessons to share. So, if you’re ready to start your next business experiment, be sure to subscribe and start listening

Marketing

Business

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Marketing

Business

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2: The 10 Common Mistakes New Store Owners Make (and How to Avoid Them) - Part Two

Product Growth Lab

23 minutes 46 seconds

11 months ago

2: The 10 Common Mistakes New Store Owners Make (and How to Avoid Them) - Part Two

Top 10 Mistakes E-commerce Business Owners Keep Making - Part 2

In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul discuss the top 10 mistakes that e-commerce business owners repeatedly make. They emphasize the importance of market research, effective inventory management, leveraging email marketing, maintaining a clear brand identity, and focusing on customer retention. The episode provides practical tips on how to avoid these common pitfalls, such as using market validation, tracking key metrics, and developing consistent brand elements. The hosts also stress the significance of promoting sales effectively, with an additional guide on running flash sales.

Resources Mentioned:

Facebook Group

Flash Sale in a Snap Workbook

00:00 Introduction to the Product Growth Lab Podcast

00:33 Top 10 Mistakes E-commerce Business Owners Make

00:38 Mistake #5: Skipping Market Research

05:53 Mistake #6: Poor Inventory Management

10:23 Mistake #7: Not Leveraging Email Marketing

13:17 Mistake #8: Lacking a Clear Brand Identity

15:21 Mistake #9: Overemphasis on New Customers

18:10 Mistake #10: Not Tracking Key Metrics

22:46 Bonus Tip: Promoting to Your Audience

23:21 Conclusion and Farewell

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