In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul discuss the multifaceted topic of attending conferences as an e-commerce business owner. They explore the benefits of networking, choosing the right events, maximizing the conference experience, and reflecting on takeaways post-event. The conversation emphasizes the importance of setting goals, building connections, and being authentic in order to gain the most from these experiences. The hosts share personal anecdotes and practical tips to help listeners navigate the world of conferences effectively.

Resources Mentioned:

Facebook Group

Flash Sale in a Snap Workbook

Membership Waitlist

Takeaways

• Attending conferences can provide valuable networking opportunities for e-commerce business owners.
• Choosing the right conference is crucial; consider the speakers and the audience.
• Networking is often more valuable than the presentations themselves.
• Conferences can help alleviate the loneliness of running a business.
• It's important to set clear goals for what you want to achieve at a conference.
• Post-conference reflections can help solidify learnings and action steps.
• Building relationships at conferences can lead to future collaborations.
• Authenticity is key; being yourself helps in making genuine connections.
• Food and logistics can impact your conference experience; plan accordingly.
• Follow up with connections made at conferences to maintain relationships.

Chapters

00:00 The Value of Conferences for E-commerce Owners

07:12 Networking and Collaboration Opportunities

12:43 Choosing the Right Conferences

24:15 Maximizing Conference Experience

25:23 The Conference Experience: Connections and Observations

38:07 Packing Essentials for Conferences

44:38 Food Strategies for Conference Attendees

51:14 Navigating Conference Logistics

54:49 Post-Event Reflections and Takeaways

57:36 Building Connections After Conferences

01:01:44 Rapid Fire Conference Moments

01:07:27 Conference Hacks and Tips