16: What Shopify’s Latest Updates Really Mean for Product-Based Businesses

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/b9/ca/ef/b9caef78-bf7c-72e3-b1ba-97fc24ec0506/mza_2089206317143042521.jpg/600x600bb.jpg

Product Growth Lab

Andrew George

22 episodes

6 days ago

Welcome to the Product Growth Lab podcast, the show that takes an experimental approach to growing your e-commerce business for those of us who are tired of hearing that’s there’s only one to do things and the one size fits all strategies and want to find out what’s working for real business owners. Hosted by Andrew George, award-winning e-commerce business owner, omnichannel e-commerce marketing expert and podcast host. Each week I’ll look at simple, actionable strategies that you can actually implement in your business without overwhelm, massive investments or a large team. Plus, we’ll be speaking to the people who’ve done it themselves, real business owners who have tried and tested strategies and seen the results, and I'll be sharing some of my favourite people to listen to with important lessons to share. So, if you’re ready to start your next business experiment, be sure to subscribe and start listening

Marketing

Business

RSS

All content for Product Growth Lab is the property of Andrew George and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/44733543/0f72c76716865d78.jpg

16: What Shopify’s Latest Updates Really Mean for Product-Based Businesses

Product Growth Lab

34 minutes 57 seconds

5 months ago

16: What Shopify’s Latest Updates Really Mean for Product-Based Businesses

In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul dive deep into Shopify's Summer 2025 updates, highlighting over 150 new features. They focus on the top five features that are most beneficial for standard Shopify users, including the new Horizon themes, AI-generated content blocks, enhanced Sidekick and campaign tracking tools, and the AI-powered knowledge base app. The hosts provide practical advice on transitioning to Horizon themes, utilizing AI tools, and leveraging the new campaign tracking for better sales insights. They emphasize the importance of these updates in helping small to medium-sized businesses grow efficiently without major investments. Tune in for actionable insights and strategies to make the most of these Shopify enhancements.

00:00 Welcome to the Product Growth Lab Podcast

00:33 Exciting Shopify Summer 2025 Updates

02:17 Deep Dive into Horizon Themes

10:21 AI-Generated Star Blocks: A Game Changer

14:17 Meet the Smarter Sidekick

17:55 Navigating Shopify's Interface Changes

18:08 Facebook Ads Interface Challenges

19:07 Shopify Campaign Tracking Features

24:28 AI Powered Knowledge Base App

30:32 Shopify Plans and Themes

34:07 Conclusion and Resources