15: Scaling Your Handmade Business for Long-Term Success

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Product Growth Lab

Andrew George

22 episodes

5 days ago

Welcome to the Product Growth Lab podcast, the show that takes an experimental approach to growing your e-commerce business for those of us who are tired of hearing that’s there’s only one to do things and the one size fits all strategies and want to find out what’s working for real business owners. Hosted by Andrew George, award-winning e-commerce business owner, omnichannel e-commerce marketing expert and podcast host. Each week I’ll look at simple, actionable strategies that you can actually implement in your business without overwhelm, massive investments or a large team. Plus, we’ll be speaking to the people who’ve done it themselves, real business owners who have tried and tested strategies and seen the results, and I'll be sharing some of my favourite people to listen to with important lessons to share. So, if you’re ready to start your next business experiment, be sure to subscribe and start listening

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Business

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Marketing

Business

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15: Scaling Your Handmade Business for Long-Term Success

Product Growth Lab

28 minutes 31 seconds

5 months ago

15: Scaling Your Handmade Business for Long-Term Success

In the final episode of the Product Growth Lab podcast series on moving beyond marketplaces like Etsy and Amazon, hosts Andrew George and Melissa Pikul explore advanced strategies to scale your handmade business on your own terms. The episode covers how to increase average order value through upsells, cross-sells, bundles, and free shipping thresholds, and how to encourage repeat customers with actionable follow-up techniques and collection launches. Additionally, the hosts discuss ways to automate and streamline processes, such as email marketing and order fulfilment, to save time and boost profitability. They conclude with tips on leveraging flash sales to attract new customers and sustain growth.

Resources Mentioned:

Facebook Group

Flash Sale in a Snap Workbook

Timestamps:

00:00 Welcome to the Product Growth Lab Podcast

00:36 Introduction to Scaling Your Handmade Business

01:52 Increasing Your Average Order Value

10:54 Boosting Repeat Customers

19:30 Automating and Streamlining for Efficiency

27:02 Flash Sales and Final Thoughts