In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul dive into the power of email marketing for creative product-based businesses. They discuss why email is more effective than social media for driving sales, how to grow your email list without being annoying, essential email sequences for all businesses, and tips for writing effective emails. They also provide actionable insights on leveraging automated email sequences, including welcome sequences, abandoned cart sequences, and post-purchase sequences, to boost sales and build lasting customer relationships. Whether you're new to email marketing or looking to refine your strategy, this episode offers valuable advice to help you grow your business on your own terms.
Resources Mentioned:
00:00 Introduction to Product Growth Lab Podcast
00:36 Series Overview: Moving from Marketplaces to Your Own Site
01:15 The Power of Email Marketing
01:43 Why Email Outperforms Social Media
07:19 Growing Your Email List Effectively
13:24 Must-Have Email Sequences for Your Business
18:20 Post-Purchase Email Strategies
21:25 Tips for Sending Effective Newsletters
28:37 Conclusion and Final Thoughts