In this enlightening episode, Evie Brockwell engages in a profound discussion with Nesrine Changuel, a seasoned product management leader with a wealth of experience from industry giants like Skype, Spotify, and Google.
Nesrine shares her journey of discovering the power of emotional connection in product design, emphasizing the importance of creating products that not only meet functional needs but also resonate on an emotional level with users.
You'll gain insights into how Nesrine's experiences at Spotify led her to understand the significance of motivational segmentation, a strategy that aligns product features with user desires and emotions.
The conversation delves into the three pillars of delight: reducing friction, anticipating user needs, and exceeding expectations. You'll learn practical tips for implementing delight in both B2B and B2C contexts, with real-world examples of how companies have successfully integrated these principles into their products.
02:38 Understanding Emotional Connection in Product Design
05:31 The Three Pillars of Delight08:33Common Misconceptions About Delight
11:26 Measuring the Impact of Delight14:16Applying Delight in B2B vs B2C
17:05 Tangible Tips for Product Teams
24:52 Understanding User Motivators
28:07 The Delight Grid Framework
29:03 The Importance of Inclusion in Product Design
31:50 The 50-40-10 Model for Product Roadmaps
35:49 Humanizing Products in the Age of AI
41:10 Introducing 'Product Delight' Book
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