In this episode of Product Chronicles - The Brazilian Way, Joca Torres, Fabio Duarte, and Paulo Carolli dive into the misconceptions surrounding OKRs and how to use them effectively in both strategic and tactical contexts. They explore how these tools can drive business success, but also the pitfalls to avoid.

➡️ Why OKRs should differ between strategic and tactical levels;

➡️ The common mistake of equating OKRs with tasks and deliverables;

➡️ The role of leadership in guiding OKRs vs. team ownership;

➡️ How to create alignment and focus within cross-functional teams;

➡️ The importance of measuring outcomes, not just outputs;

➡️ When to use OKRs for product launches and when not to;

➡️ Key lessons from real-world applications of OKRs.

Discover how the right approach to OKRs can clarify your team's direction and accelerate results without getting caught in unnecessary complexity.