“Nothing important happens in the office.” In this episode, we sit down with Anastassia (Ana) Laskey, founder of Ground Control Research and creator of the Brand and Market Telemetry Method, to discuss how to make market research faster, more practical, and more impactful. Ana shares how even the most curious organizations often lack the structure and process to turn that curiosity into usable insights. She explains how to design “just-right” research: work that’s rigorous enough to reduce risk but scrappy enough to keep pace with business demands. Ana shares strategies on how to align stakeholders, choose the right research scope, and tell stories that make insights impossible to ignore. Listeners will learn how to improve B2B recruiting, communicate insights more effectively, and leverage AI responsibly to speed up analysis without sacrificing quality. For show notes and more resources, visit: www.pragmaticinstitute.com/resources/podcasts Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.