Send us a text In this Talk in Ten from Productised 2025, we sit down with Blagoja Golubovski (Head of Product, Usercentrics) to explore how product organisations must redesign themselves for the AI era. Together, they unpack the move from outputs to outcomes, how AI accelerates change, and why product teams must learn to speak the language of revenue. Key topics discussed Shifting from output-centric to outcome-driven product managementHow product teams become growth engines rather than cost...
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Send us a text In this Talk in Ten from Productised 2025, we sit down with Blagoja Golubovski (Head of Product, Usercentrics) to explore how product organisations must redesign themselves for the AI era. Together, they unpack the move from outputs to outcomes, how AI accelerates change, and why product teams must learn to speak the language of revenue. Key topics discussed Shifting from output-centric to outcome-driven product managementHow product teams become growth engines rather than cost...
Beyond User Stories: How Jobs to Be Done Unlocks Real Customer Value (with Jim Kalbach)
Product Agility
47 minutes
7 months ago
Beyond User Stories: How Jobs to Be Done Unlocks Real Customer Value (with Jim Kalbach)
Send us a text In this week’s episode of the Product Agility Podcast, Ben is joined by Jim Kalbach, an expert in design, innovation, and the Jobs to Be Done (JTBD) framework. Together, they tackle one of the biggest blind spots in product development—our over-reliance on user stories and how shifting our focus to customer jobs can unlock real value. This episode also marks the start of Season 3, and we’re excited to continue bringing you insightful conversations that bridge the gap between ag...
Product Agility
Send us a text In this Talk in Ten from Productised 2025, we sit down with Blagoja Golubovski (Head of Product, Usercentrics) to explore how product organisations must redesign themselves for the AI era. Together, they unpack the move from outputs to outcomes, how AI accelerates change, and why product teams must learn to speak the language of revenue. Key topics discussed Shifting from output-centric to outcome-driven product managementHow product teams become growth engines rather than cost...
