Nick Bentley has been working in the industry for years. But recently, he took up a new role with Underdog Games: a game publisher smashing up conventional wisdom and selling 100,000s games in the process. This week we have the deepest conversation I’ve had before or heard before about *why* people buy one game rather than another. This is an absolute must-listen for aspiring game creators.

Underdog Games: https://www.underdoggames.com/

Nick’s website: https://www.nickbentley.games/

Nick’s Twitter: https://twitter.com/nick__bentley