As one of the most influential platforms today, TikTok continues to shape the digital culture and influences how we consume content and interact online. In this episode, host Dr. Felix Eickelbeck (Lecturer - ProCredit Academy) is joined by Prof. Dr. Alexander Hahn (Professor of User Experience Research) to talk about why TikTok has become so powerful and delve into TikTok’s algorithm and how it shapes user behaviour. They also examine the implications for individual users as well as the broader societal impacts, including cultural trends and information dissemination. The discussion ends with recommendations for navigating TikTok responsibly as both individuals and communities.