3rd Shot Pickleball is a growing group of indoor facilities in Colorado. I’m a player and was eager for this episode because I’m tremendously curious about the business side of the sport with astounding mushroom-cloud growth. I wondered about the differentiation between facilities, the financial model, and most curiously about market saturation and the sport simply burning out. Surprising answers to all these topics, and an even bigger surprise about WHY the largest age demographic is 24-35 – it makes sense!