In this episode of ProBooth Talk, we dive deep into the creative clash between practical effects and digital magic in the world of photo booths with Inez and Cam of Viva Activations. From lighting that transforms a moment to tech that warps reality, we explore what really resonates with guests — and what risks falling flat.   We discuss how aesthetics often trump tech specs in the eyes of clients, why lighting is a secret weapon, and when to lean into physical wow-factors versus screen-based spectacle. But it’s not just gear talk — we get real about team dynamics, burnout, and reigniting your spark when the industry feels stale.   Whether you’re Team Practical, Team Digital, or somewhere in between, this one’s for you. Let’s break down how to balance creativity, client demands, and innovation — without losing your mind (or your light meter).