
In today’s world, aging brings both wisdom and challenges—yet conversations about dementia are too often whispered in the shadows of fear and stigma. What if a single one-hour session could replace those whispers with confident, compassionate action? That’s the promise of the Dementia Friends program: a global movement revolutionizing how communities support individuals living with dementia, and those who love them.On a recent Positive Aging Community podcast, host Steve Gurney spoke with Jennifer Hammer, Assistant Director of Dementia Friendly America at USAging, and Marty Williman, Program Director at the Ohio Council for Cognitive Health. Together, they described Dementia Friends as not just educational, but deeply human—designed to foster inclusion, reduce isolation, and demonstrate that living well with dementia is possible.A Global Movement Rooted in EmpathyDementia Friends isn’t clinical; it’s for everyone—neighbors, cashiers, librarians, even zoo staff. Launched in the US in 2016, the program is now part of a worldwide network across 50+ countries, aiming to change how we think, act, and speak about dementia. Under the umbrella of Dementia Friendly America and USAging, Dementia Friends works alongside the Dementia Friendly Communities initiative and Memory Cafe Alliance, each supporting those impacted by dementia. Williman noted, “We haven’t found a community sector yet that couldn’t use this information.” With most people with dementia living in their communities, not nursing homes, these programs help everyone play a part in creating supportive environments.Inside a Dementia Friends SessionSessions are casual, interactive, and welcoming—no prior knowledge required. Led by trained volunteers called Champions, each session covers basics: what dementia is, types, and risk factors. But the heart lies in five core messages—crowdsourced from people with dementia in the UK—that debunk myths with hope:Dementia isn’t a normal part of aging; it’s caused by brain disease.It’s more than memory loss—judgment, communication, and decision-making are also affected.Living well with dementia is possible, grounded in adaptation, dignity, and respect.Capping off the hour are practical tips and an “action pledge.” Participants receive resources customized for their region. Williman shared that nearly everyone knows someone impacted by dementia, and that the networking these sessions spark is often life-changing.From Fear to Hope: Real StoriesThe program’s impact is seen in how perceptions shift: Asked what words come to mind before and after a session, people move from “fear” and “regression” to “hope,” “respect,” and “fighter.” Williman recalled an attendee who decided to reconnect with a sibling living with dementia after years; others, like first responders and adult day staff, now embed Dementia Friends in orientation and ongoing training. Ohio’s program is adapted for developmental disability communities, faith groups, and even those aging in incarcerated settings—underscoring its universal relevance.Looking Ahead: Dementia FriendsgivingMomentum for Dementia Friends is building. On November 18, 2025, Dementia Friendly America will host its free “Dementia Friendsgiving” event, with expert sessions, networking, and a keynote by acclaimed dementia educator Teepa Snow. Hosted by Gurney, it’s a major national inflection point for inclusion and learning. Find details and registration at dfamerica.org.Why This MattersDementia touches people of all backgrounds—young, old, at book clubs or airports. Dementia Friends proves that awareness bridges stigma and empathy, empowering anyone to make a difference. Hammer summed up the impact: “This is the most positive job I’ve ever had.” Williman emphasized the ripple effect: change starts with one person, one action, one community. Interested in making a difference? Attend a session at dfamerica.org.