Chris Hogan, founder of MeMedia Marketing Agency shares media facts and entrepreneurial stories to keep you up to date on current business trends in the online marketing arena.
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Chris Hogan, founder of MeMedia Marketing Agency shares media facts and entrepreneurial stories to keep you up to date on current business trends in the online marketing arena.
PROACTIVE Marketing Process Step 1: Processing Your Marketing / Business Idea | Proactive Podcast Ep 141
PROACTIVE Podcast with Chris Hogan
12 minutes 10 seconds
1 year ago
PROACTIVE Marketing Process Step 1: Processing Your Marketing / Business Idea | Proactive Podcast Ep 141
Let's begin processing your idea by answering key questions which you would be asked by a friend, colleague or investor.
Using the PROACTIVE PROCESS you can process your idea into:
Purpose - What is the purpose of this business idea or marketing campaign?
Research - What research have you done? What experience do you have?
Opportunity - What opportunity exists? Is there any competition? Is this the first of its kind?
Audience - Who are you going to sell to?
Content - What content are you going to create to sell this idea?
Turn-On - What channels are you going to use to market/advertise?
Ignite - What are you going to invest for the project/per channel/advertising/marketing?
Verification/Validation - How are you going to verify success?
Evolve - What could this idea/business/product evolve into? Whats the BHAG?
PROACTIVE Podcast with Chris Hogan
Chris Hogan, founder of MeMedia Marketing Agency shares media facts and entrepreneurial stories to keep you up to date on current business trends in the online marketing arena.
