In this episode, I sit down with Alyssa Bellisario, Host of The Brilliant Ideas Podcast, to talk about how solopreneurs can position their lead magnets for maximum opt-ins without falling into the trap of fear-based marketing. Alyssa breaks down the six triggers of influence—Mutual Support, The Yes Ladder, Thought Leadership, Case Studies, Charm, and Ethical Scarcity—and shows us how to use them in a way that feels authentic and aligned. Whether you’re building your first lead magnet or looking to refresh an old one, you’ll walk away with practical strategies to ethically attract and convert more of the right people into your community.
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Allyssa's Links:
https://alyssabellisario.com/ https://www.instagram.com/alyssabellisarioobm/