An original podcast series produced by the Cabinet Makers Association, created specifically for the woodworking industry. We bring together a pair of industry professionals to talk about issues and challenges impacting their businesses, as well as best practices to help combat those obstacles.
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An original podcast series produced by the Cabinet Makers Association, created specifically for the woodworking industry. We bring together a pair of industry professionals to talk about issues and challenges impacting their businesses, as well as best practices to help combat those obstacles.
Creating Employee Value Propositions: Marketing for the Current Workforce
PRO Cabinet Maker
37 minutes 53 seconds
1 year ago
Creating Employee Value Propositions: Marketing for the Current Workforce
In episode 14, we give the hosting reins to Lois Snyder, founder, designer and leader of Periwinklers, and board member of the Cabinet Makers Association. She chats with Marc Sanderson, president of Wilkie Sanderson, one of the most profitable millwork companies in the U.S. The two talk about the current workforce issues and strategically thinking about recruitment and retention, creating an employee value proposition, and differentiating yourself from your competition. Sanderson also provides an 8-point problem solving rubric and explains how to apply that rubric to millennials in the workforce.
PRO Cabinet Maker
An original podcast series produced by the Cabinet Makers Association, created specifically for the woodworking industry. We bring together a pair of industry professionals to talk about issues and challenges impacting their businesses, as well as best practices to help combat those obstacles.
