The startup world moves fast, thinks different, and breaks things. But when it comes to creativity, the old agency playbook doesn't always apply, says our latest podcast guest Brian Wakabayashi, Head of Brand at WestCap’s internal creative studio CōLab.
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The startup world moves fast, thinks different, and breaks things. But when it comes to creativity, the old agency playbook doesn't always apply, says our latest podcast guest Brian Wakabayashi, Head of Brand at WestCap’s internal creative studio CōLab.
In this episode, we meet Trevor Hubbard, the founder and Global CEO of Butchershop Creative. Headquartered in San Francisco, their reach is far beyond the Bay Area: their expansion as a business has turned to the acquisition of complementary agencies to broaden their capabilities – recently acquiring Maniak, a digital-first design and technology firm in Guadalajara, and next looking to acquire another agency in the Asia Pacific region.
They therefore can now operate as a near-enough full service creative team, delivering needle moving work for Clients as far ranging as Nike, Oculus, Tonal, Good Egg and Resident Home. They also double down hard on self initiated products and programs, not least the amazing WGI (Worlds Greatest Internship), a talent network that and global internship program like no other. AUFI had the pleasure of curating the initial route of agencies that the freshman year attended, and we've been proudly supporting it ever since.
Private View(s)
The startup world moves fast, thinks different, and breaks things. But when it comes to creativity, the old agency playbook doesn't always apply, says our latest podcast guest Brian Wakabayashi, Head of Brand at WestCap’s internal creative studio CōLab.
