Professor Sophie Bacq has studied social entrepreneurship for twenty years. For the first fifteen, she focused on the social entrepreneur as an individual: whether to take on an initiative; how to fund it; how to succeed. For the past five years, though, Sophie has increasingly focused on what it takes to improve lives on terms that are important to those you are seeking to serve. Often the beneficiaries of the largesse of social entrepreneurs don’t want competitive advantage, or to win, or to beat their local rivals. Often they want better and deeper communities. Maybe the best way to have social impact is to broaden the basis of community to include shared interests, practices, identities and fates.