Professor Andrew Foley thinks of entrepreneurship as a social process rather than as a programmatic exercise. Motivated by his experiences as a Venture for America Fellow in New Orleans after Hurricane Katrina, Andrew studies why exposure to the classic formulas for successful entrepreneurship often leave the entrepreneur high and dry.

Success as he sees it depends on getting the community around an organization to help the entrepreneur develop an idea into fruition. That requires awareness of the downsides of accepting high-status capital and endorsements. You need the people behind you to have your back.