How do you protect patient data when clinical trials move beyond traditional clinic walls? In this episode of Privacy in Practice, hosts Kellie du Preez and Danie Strachan sit down with Aarthi Iyer, Senior Director & Senior Corporate Counsel at Cogent Biosciences and Microsoft Fellow, to explore the evolving landscape of privacy in clinical research. From managing decentralized trials with wearables and apps to navigating AI applications like synthetic control arms, Aarthi shares insights on balancing innovation with patient protection. Whether you're working in clinical research or simply interested in how privacy adapts to emerging technologies, this conversation offers practical guidance on building privacy programs that support both scientific integrity and patient rights.