Generative Design has been a hot topic of conversation for several years now, but its full range of capabilities, and how designers will use it in their everyday lives, isn’t widely understood. In this episode of PRISM, Dan Harden sits down with the Head of HumanFX Research & Design for Alexa Devices at Amazon, Joanna Peña-Bickley, to get an inside look at this field of limitless possibilities.

Also known as “the mother of generative design,” Joanna foresees the role of the designer shifting from a creator of individual experiences to a conductor of systems of experiences. She also reveals how AI will generate truly novel ideas in a matter of minutes, solve global problems at a higher level, and change the way we consider the world around us. Designers interested in preparing for this remarkable future today should take note.

This episode also touches on: 

• Designing for a “one size fits many” model
• Designing with more resiliency for future generations
• The new organic aesthetics, form factors, and ergonomics on the horizon
• The parameters we must establish today around this evolving technology

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