Guy Bibi has been involved in many standout projects at HP and HP Indigo that showcase the creative and technical potential of digital print. He is now the Global Creative manager at HP Pagewide industrial.

He leads the development of tools like HP SmartStream Designer and Composer, which empower designers and brands to create personalized, high-impact print experiences. His role blends technical expertise with a designer’s mindset, helping bridge the gap between creative vision and digital print execution.

Some of the striking campaigns include ;

1. SmartStream Mosaic & the Coca-Cola Israel Campaign  (2014)

 One of the most iconic uses of HP Indigo’s SmartStream Mosaic software was the Coca-Cola “Share a Coke campaign where over 2 million uniquely designed bottles were produced. This project demonstrated how algorithmic design and variable data printing could create mass personalization at scale.

2. Label & Labeling Magazine Cover Project (2016)

In another creative feat, HP Indigo technology was used to produce 16,000 unique magazine covers for Label & Labeling Magazine. Each cover was generated from just 16 base designs using SmartStream Mosaic, showcasing the power of automated creativity.

3. AI-Powered Print Innovation at Dscoop Edge 15/5/2025

At the Dscoop Edge Long Beach event, Guy co-led a session on AI-powered printing, highlighting how artificial intelligence is transforming creative workflows. He discussed tools that enhance image quality, automate job submission, and generate artwork—pushing the boundaries of what’s possible in print.

and many more...