In this episode of Printing's Alive, Warren Werbitt chats with Nick Gawreluk from Print Profit about print industry profitability. They discuss traditional vs. modern costing methods, contribution margins, and job profitability. Nick shares his industry challenges, highlighting the significance of sales, pricing strategy, and customer value. They also cover generational leadership, MIS integration, competitive pricing, and collaboration. The episode addresses ROI on equipment, support for small print shops, rising operational costs, and business ethics. Tune in for insights on navigating the evolving print landscape.