Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
All content for Printing's Alive is the property of The Print Whisperer and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
Innovating Print with Mark Geeves: ColorLogic, UV Inkjet, and Business Differentiation
Printing's Alive
1 hour 37 seconds
3 months ago
Innovating Print with Mark Geeves: ColorLogic, UV Inkjet, and Business Differentiation
In this episode of Printing's Alive, Warren Werbitt talks with Mark Geeves about the innovations and strategies transforming the print industry. They explore the origins of ColorLogic and its offerings, comparing conventional and digital printing techniques with a focus on embellishments and silver ink usage for color variations. The discussion covers digital embellishments for short runs, cost considerations, and the benefits of UV inkjet printing. Mark shares insights on global customer engagement, marketing strategies, and the importance of business cards. They also discuss Touch7 technology, label press benefits, and strategic planning for print businesses, emphasizing collaboration and differentiation in the industry.
Printing's Alive
Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
