Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
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Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
Exploring Print's Future: Insights from Lucy Swanston of Nutshell Creative
Printing's Alive
50 minutes 9 seconds
3 months ago
Exploring Print's Future: Insights from Lucy Swanston of Nutshell Creative
In this episode of Printing's Alive, Warren Werbitt engages with Lucy Swanston of Nutshell Creative to delve into her extensive background in the print industry. They discuss the role of trade associations and the Strategic Mailing Partnership in educating providers, and explore marketing and branding strategies within the print sector. The conversation touches on differences between the UK and North American print landscapes, attracting young talent, and evolving trends like high-end catalogs and direct mail. Lucy shares insights on building customer relationships, the impact of embellishments, and her experiences with Cannes Lions. The episode concludes with advice on industry events, marketing, and supporting new talent.
Printing's Alive
Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
