Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
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Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
Colin Sinclair McDermott on Print Sales, Marketing Insights, and Community Impact
Printing's Alive
1 hour 9 minutes 50 seconds
2 months ago
Colin Sinclair McDermott on Print Sales, Marketing Insights, and Community Impact
In this episode of Printing's Alive, Warren Werbitt chats with Colin Sinclair McDermott about his print industry journey. They explore Colin's career, lessons from failures, and the importance of integrity. Topics include marketing pitfalls, understanding customers, and collaboration. Colin shares insights on sales strategies, LinkedIn's impact, and direct mail's role. They discuss hiring challenges, digital-print integration, and creative direct mail ideas. The episode also covers charity work, community involvement, and print mastermind groups, ending with Colin's volunteer efforts in Africa and a Kilimanjaro trip teaser.
Printing's Alive
Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
