Principles of Speech Writing 1. Choosing the topic -Timely - Interesting to you(Speaker) and to the Listener/Audience -Controversial- Must be of the level of knowledge of both the speaker and the audience -The speaker must be mindful of the culture of the Speaker and Audience, ages, gender as well as social status, religious affiliation 2. Analyzing the Audience - Get or guess the demographic data of the audience:age, gender, ethnic background occupation, economic and social status, etc. -Know the groups which your Audience belongs as these groups holds certain beliefs and values. -Find out how your audience feels about the topic of your speech and what they already know about it. - Know how they feel about you as the Speaker and what they already know about you. 3. Sourcing the information - Newspapers, magazines, books, journals search engines like Google or any reading material and the best resource which is the people 4 Outlining and Organizing the Speech Content - Sort the information into categories statistics, testimonies and opinions, historical facts etc. -Organize the Speech itself by making an outline for it.