We’ve all been told to “set goals”, but what if that’s not the full story?

In this episode of Prime Mastermind, we explore why goal setting so often fails, even with the best frameworks in place. We break down and review the effectiveness of four of the most widely used goal-setting methods - including SMART goals and OKRs - and reveal where they fall short when it comes to long-term success.

But the real insight?
It may not be about the destination… or even the journey…
It’s about alignment with the person you want to become.

We unpack the deeper layers of what truly drives sustainable success: individual motivation, identity, purpose, and emotional clarity. If you’ve ever hit a goal and still felt empty - this conversation is for you.