Kobi has a very extensive background in many different fields and has a degree in kinesiology and health promotion from Sheridan and has started many small businesses as well as experience working in the health field as well as being competitive powerlifter and spending some time being a strength and conditioning coach. I sat down with Kobi to get a sense of what sort of things fitness pros could do to help manage they're bottom line through the pandemic and juggle the ups and downs that the industry puts on those who choose fitness as a career path. The advice given is very clear and simple. As nothing is ever really as complex as it seems.