Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives
Aaron Thomasson
26 episodes
2 days ago
In this episode of Pricing Heroes, we speak with Pooja Gerera, VP Insights and Strategy — formerly VP of Sales and Pricing — at Zooplus, Europe’s leading online pet retailer. Over nearly a decade, Pooja has helped scale Zooplus’s pricing function from a small, experimental team into a data-driven commercial engine spanning 20 European markets. She shares her journey from systems engineering and telecom pricing to leading one of Europe’s most advanced retail pricing organizations, building aut...
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In this episode of Pricing Heroes, we speak with Pooja Gerera, VP Insights and Strategy — formerly VP of Sales and Pricing — at Zooplus, Europe’s leading online pet retailer. Over nearly a decade, Pooja has helped scale Zooplus’s pricing function from a small, experimental team into a data-driven commercial engine spanning 20 European markets. She shares her journey from systems engineering and telecom pricing to leading one of Europe’s most advanced retail pricing organizations, building aut...
Behavioral Economics and the Truth About Pricing with Melina Palmer
Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives
48 minutes
1 year ago
Behavioral Economics and the Truth About Pricing with Melina Palmer
In this episode of Pricing Heroes, we dive deep into the fascinating world of behavioral economics with Melina Palmer, the founder and CEO of Brainy Business, a consultancy dedicated to applying behavioral economics principles to business growth. Melina is also the author of three insightful books, including The Truth About Pricing, which is the focus of our discussion for this episode. With a background in marketing and brand strategy and a master's degree in behavioral economics, Melina bri...
Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives
In this episode of Pricing Heroes, we speak with Pooja Gerera, VP Insights and Strategy — formerly VP of Sales and Pricing — at Zooplus, Europe’s leading online pet retailer. Over nearly a decade, Pooja has helped scale Zooplus’s pricing function from a small, experimental team into a data-driven commercial engine spanning 20 European markets. She shares her journey from systems engineering and telecom pricing to leading one of Europe’s most advanced retail pricing organizations, building aut...
