In this episode of The Price Writer Podcast, Catrin and Jeremy explore "The Pathfinders" by Will Iredale, the remarkable story of an elite Royal Air Force unit that transformed the accuracy of bombing missions during World War II. Together, they discuss what pricing professionals can learn from this extraordinary group, including the importance of clear organisational goals, leadership, specialisation, and innovation under pressure.   The conversation also touches on the value of low-tech improvements, continual review and feedback, and developing people even in high-stakes environments. While this episode references war, air raids, and casualties in the historical context of WWII, it is approached with deep empathy and respect for those affected by conflict, past and present.   Thoughtful, insightful, and surprisingly relevant, this discussion shows how lessons from history can shape stronger, more connected pricing teams today.  🎧 Listen now to discover what pricing's "tinfoil trick" might be.  #InsurancePricing [https://www.youtube.com/hashtag/insurancepricing] #PriceWriters [https://www.youtube.com/hashtag/pricewriters] #ThePriceWriterPodcast [https://www.youtube.com/hashtag/thepricewriterpodcast] #LeadershipInPricing [https://www.youtube.com/hashtag/leadershipinpricing] Price Writers transforms pricing professionals into the most respected leaders in insurance.