Jason Fishman: In this episode, growth marketer, investor, and podcaster Jason Fishman traces his path from action-sports consultant and Gen-Y specialist to co-founder and SVP of Digital Strategy at Digital Niche Agency (DNA). He explains how early work across social gaming and mobile ad networks shaped his obsession with measurable, scalable acquisition—and why that lens ultimately pulled him into the capital-raising arena (Reg D 506(c), Reg CF, and Reg A+).Jason breaks down his “Eight Point Plan” strategy: start with an industry overview, run a competitor marketing audit, then craft headline-worthy creative that mirrors what the target audience already consumes. Success leaves clues, and the best campaigns fuse social proof, third-party validation, and crystal-clear numbers into concise, shareable stories.We dive deep into investor marketing mechanics: audience targeting, pixel discipline, and funnel design that moves prospects from consideration to conversion and repeat engagement. Jason shares crowdfunding realities—why average Reg CF investments hover around the four figures, how many total site visits you should expect per 2,000 investments, and why the first week’s momentum (often fueled by your first-degree network) can set the conversion rate for the entire raise. He also details the “crowd dynamics” behind social proof: everyone wants to be first to be second, so your job is to make the campaign feel already in motion.On channels, Jason argues YouTube is still underrated for direct response—if (and only if) you can nail the hook, value proposition, support, and CTA in seconds. He outlines how paid and organic have blurred, why creative now outweighs targeting, and how to scale what works through a relentless test-optimize-scale loop.Common founder mistakes? Treating marketing as an afterthought, launching without a pre-launch plan, and assuming “if we build it, they will come.” His remedy: start strategy months before go-live, publish a content calendar with built-in third-party validators, and define the algorithmic roadmap for getting 50k–250k qualified visits to the offering page.We close on mindset. Top issuers “do more”—more content, more conversations with experts, more advertising, and more amplification of what’s working. For Jason, disciplined experimentation plus bold, consistent execution is how brands earn attention, build trust, and raise at scale.About Jason Fishman:- https://www.linkedin.com/in/jafishman/About Federico Ramallo ✨👨‍💻🌎🚀 Software Engineering Manager | 🛠 Founder of DensityLabs.io & PreVetted.ai | 🤝 Connecting 🇺🇸 U.S. teams with top nearshore 🌎 LATAM engineers- 💼 https://www.linkedin.com/in/framallo/- 🌐 https://densitylabs.io- ✅ https://prevetted.ai🎙 PreVetted Podcast 🎧📡- 🎯 https://prevetted.ai/podcast- 🐦 https://x.com/PrevettedPod- 🔗 https://www.linkedin.com/company/prevetted-podcast00:00 Introduction to Jason Fishman and His Journey04:22 Navigating Regulations in Crowdfunding and Investor Marketing08:47 The Importance of Digital Acquisition and Scalable Marketing Strategies13:20 Effective Marketing Strategies in a Noisy Digital Landscape17:37 Measuring Demand and Analyzing Market Trends21:49 Underrated Digital Channels for Customer Acquisition24:23 Mastering Organic Content on YouTube28:32 Navigating YouTube's Advertising Landscape32:28 The Evolution of Performance Marketing34:29 Building Momentum in Crowdfunding41:29 Common Mistakes in Investor Marketing