Jimmy is joined by Bill Beswick, a leader in the field of Applied Sports Psychology. Bill has worked professionally with teams such as Derby County, Manchester United, Middlesbrough and Sunderland. More, he became the first Sports Psychologist operating fully in professional English football. Bill also had experience as consultant Club Psychologist to FC Twente in the Dutch Eredivisie. In this episode, we chat about his move to Manchester United, working with Sir Alex Ferguson and the nature of his applied one-to-one work with clients.